The Brief
The CSG Group, a leader in facilities management and talent solutions in Southern Africa, sought a complete brand refresh to unify its diverse offerings. Geolix was tasked with implementing a new brand strategy that merged CSG’s separate entities into a single, cohesive brand—”One CSG.” The goal was to create a consolidated website and brand architecture that seamlessly integrated services like facilities management, recruitment, training, and more, while strengthening the group’s market positioning and stakeholder engagement.
Our Solution
Geolix delivered a comprehensive brand overhaul for the CSG Group, creating a unified brand identity and an engaging new website that consolidated all services under “One CSG.” We developed a detailed brand standards guideline and continue to manage CSG’s digital presence, overseeing social media, digital marketing, event management, and ongoing marketing collateral. Our strategic efforts have reinforced CSG’s reputation as a dynamic, client-centric partner, driving innovation and excellence in facilities and talent solutions across Southern Africa.
