The Brief
Contempo, a leading South African women’s fashion retail chain with 65 stores, needed a consistent and engaging brand presence to connect with its target audience. As a long-standing client, Contempo relied on Geolix to manage its brand, ensuring a seamless blend of style, affordability, and quality across digital and physical platforms. The challenge was to maintain Contempo’s position as a go-to fashion destination while adapting to changing market trends and customer preferences.
Our Solution
Geolix developed a cohesive brand strategy for Contempo, encompassing website design, social media management, in-store graphics, and ad hoc marketing collateral. We consistently communicated Contempo’s promise of stylish, quality fashion at affordable prices for women of all sizes. Our digital efforts and creative designs enhanced Contempo’s visibility, driving customer engagement and solidifying its reputation as a fashion leader that empowers women to feel confident and stylish every day.
