THE BRIEF
Bidvest Premier Lounge, a leading South African airport lounge group, sought to enhance its brand identity and digital presence to reflect its focus on hospitality and customer service. Geolix was tasked with developing a comprehensive brand strategy, exploring rebranding concepts, and ultimately improving the website’s functionality. The goal was to create a seamless experience for individual travellers and corporate partners, including features like corporate logins and group lounge voucher purchases.
THE BRIEF
Bidvest Premier Lounge, a leading South African airport lounge group, sought to enhance its brand identity and digital presence to reflect its focus on hospitality and customer service. Geolix was tasked with developing a comprehensive brand strategy, exploring rebranding concepts, and ultimately improving the website’s functionality. The goal was to create a seamless experience for individual travellers and corporate partners, including features like corporate logins and group lounge voucher purchases.
OUR SOLUTION
Geolix refined Bidvest Premier Lounge’s brand identity with subtle logo enhancements and a strategic focus on a website overhaul. We developed a user-friendly platform featuring a corporate login and the ability for groups to pre-purchase lounge vouchers, enhancing convenience for travellers. This significant digital upgrade strengthened Bidvest Premier Lounge’s position as “everybody’s lounge,” providing a more intuitive and accessible experience for both individual guests and corporate partners.
