Brand Strategy + Brand Identity + Brand Guidelines + Editorial Design + Web Design / Development
Brand Strategy + Brand Identity + Brand Guidelines + Editorial Design + Web Design / Development
The Terrace Initiative is an Australian change management consultancy with offices in Sydney, Perth, Brisbane and Auckland. They are a group of specialists with deep expertise and a sense of fun, who deliver lasting and transformational change with predictability and speed for their clients.
Geolix had the privilege of partnering with TTI to create their brand standards guide, corporate stationery, client presentations, various marketing materials and a brand new website.
Our goal was to create a crisp, modern identity for TTI, through a minimalistic approach. As data forms an integral part of their business, we implemented custom iconography, clean vector illustrations, infographics and graphs, throughout the marketing material. We further made use of Australian city skylines as striking visual elements, in conjunction with their corporate red colour, to give prominence to this formidable organisation.